The Ten Commandments of Marketing Photography
You know in life, everything is interrelated in some way shape or form. The principles that we all live by can be used in several different ways.
In this short article I will give you for free, the Ten Commandments of Marketing Photography. Each is prefaced with the original commandment
1 I am the Lord your God
You will take photography seriously. Just because your sales are going well you can’t afford to take your foot off the pedal. You need to be serious about the images you put out there.
2 You shall not make wrongful use of the name of your God
Don’t confuse Photography with Visual content. Yes, it is Visual content but you can’t create photos by sitting at a desk. Well you can but usually you need the raw material to work with or you are just taking screen shots
3 Remember the Sabbath and keep it holy.
Whilst the bible might say keep the sabbath holy, when you are taking photographs you must be prepared to use any day, especially when relying on natural light.
4 Honour your Father and Mother
Respect your equipment. Take care of it and get it cleaned regularly. Even with a smartphone you should make sure that you clean the lens
5 You shall not murder
And don’t get angry with your equipment and start throwing it around in disgust because you didn’t get the right image. Remember It’s not the equipment that takes the photo, it’s the person with their finger on the shutter!
6 You shall not commit adultery
Don’t keep jumping from one piece of equipment to another. Like a marriage, you need time to get to know each other.
7 You shall not steal
Just because you saw that picture on the internet doesn’t mean you can use it without asking. That’s called stealing.
8 You shall not bear false witness against your neighbour
Don’t bad mouth other business’s marketing material and images. This game is very subjective.
9 You shall not covet your neighbour’s house
Don’t get equipment envy. Just because one of your competitors has invested in some good equipment to take their marketing photos, doesn’t mean they will get the best out of it.
10 You shall not covet your neighbour’s wife
If you decide not to take your own stock photos. It’s best not to use the same as your competitor. Whilst they will have experience in your industry. You, your company and your business is different and you don’t want to end up with a copy of someone else’s photos.
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