Marketing

How to create great Infographics using Microsoft Publisher

How to create great infographics using Microsoft publisher

As great as online creators such as Canva and Piktochart are, there are times that you need or want to create something without being Online. Plus, if you are only using the free versions then you can be limited in what templates and other images you can use. So, here’s an off the radar alternative …

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Why the use of Still and Video images are the most valuable marketing strategy of 2017

Why the use of Still and Video images are the most valuable marketing strategy of 2017

Once upon a time there was a world without colour. This world, which we will call Blanc Noir only had black and white. The population saw everything in black and white and hence everything they had was either black or white (pretty obvious, really what sort of story is this anyway??). One day a visitor from …

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Understanding the 3 points of the exposure triangle

Understanding the 3 points of the exposure triangle

So, what is the exposure triangle? Well it’s the relationship between aperture, shutter speed and ISO. Each one affects the other. Remember Ohm’s law? Well if you don’t (I’m not even sure they teach it at school these days). It’s basically an electrical equation V Volts (power) = R Ohms (resistance) x I Amps (current) …

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7 Ways Good Photography Equipment Can Help You Create Great Marketing Images

7 ways good photography equipment can help you create great marketing images

7 ways good photography equipment can help you create great marketing images   I’ve said in a “Why selecting a new camera is like selecting a new date (or TV)” that it’s not the camera but the person with their finger on the shutter button that makes or breaks a great photo. Well just to …

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How to take an ‘awesome’ selfie

Smartphone selfie

In Why You Need a Professional Selfie I talked about having the need to have a decent self-portrait or ‘selfie’ on your website, social media or publication to show the human face. Maybe you’ve decided to get this done but don’t want to use a professional photographer or Uncle Eric who has a good camera. …

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How to get ahead of your competition – get good images

Swan Valley Vines

As a photographer and someone who has been involved in sales and marketing as a profession, I shake my head at the way some business’s view the use of images in marketing. Because image is everything!! I’ll say that again; “image is everything!!” It’s no longer about what your product is, it’s now about what …

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Why You Need a Professional Selfie.

We all know that a picture paints a thousand words. And we know that images are important to our marketing, particularly our online presence. Why is it then that often the one image that we should have, is missing or at best average? Which image is that? The SELFIE or as it used to be known …

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