Marketing and Photography

How to Take a Great Photograph – 9 Essential Elements

How to take a great photograph

In life, everything can be broken down to essential ingredients. In other words, you can simplify anything as long as you understand your audience or student/s.   In this post, I will endeavour to answer the question “how to take a great photograph”.   Of course, to some photography is art and great art is …

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Great stories from the world of Commercial Photography

Great stories from the world of Commercial Photography

This is the first of an occasional series of interesting Photography stories from around the web.    My hope is that they will inspire, interest, educate or at the least amuse.   Of course, we are all different but I’ve grouped these stories into how they got my attention: Educate   DIY Photography have a …

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Why the use of Still and Video images is the most Valuable Marketing Strategy of 2018

Why the use of Still and Video images are the most valuable marketing strategy of 2017

Once upon a time there was a world without colour. This world, which we will call Blanc Noir only had black and white. The population saw everything in black and white and hence everything they had was either black or white (pretty obvious, really what sort of story is this anyway??). One day a visitor from …

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7 Ways Good Photography Equipment Can Help You Create Great Marketing Images

7 ways good photography equipment can help you create great marketing images

7 ways good photography equipment can help you create great marketing images   I’ve said in a “Why selecting a new camera is like selecting a new date (or TV)” that it’s not the camera but the person with their finger on the shutter button that makes or breaks a great photo. Well just to …

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How to get ahead of your competition? Get good images

Swan Valley Vines

As a photographer and someone who has been involved in sales and marketing as a profession, I shake my head at the way some business’s view the use of images in marketing. Because image is everything!! I’ll say that again; “image is everything!!” It’s no longer about what your product is, it’s now about what …

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Why You Need a Professional Selfie.

We all know that a picture paints a thousand words. And we know that images are important to our marketing, particularly our online presence. Why is it then that often the one image that we should have, is missing or at best average? Which image is that? The SELFIE or as it used to be known …

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Why good photography is a great investment for any small business.

Looking across to Lixouri

*“Don’t let nobody take care of your business better than you” In the game of marketing the big brands are winning hands down. They hire large marketing companies and/or specialist photographers to make their brands stand out in an increasingly crowded market. So does that mean that the small business like you can’t compete in …

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