*Imagine no internet, I wonder if you can.
I wonder if John Lennon was to write Imagine today whether this wouldn’t be an extra verse.
When I first started photography the only image marketing was either in print or as part of a TV or Movie ad.
Photographers like me lugged around a portfolio of printed images to different business’s hoping that they would like our images.
Nowadays there are so many places that you can put images of your business, that it’s almost mind boggling!
And there’s lies the problem.
The real marketing is happening on line.
So why post anything on the internet?
Well let me give you 8 reasons on why you need a visual representation of your business online.
- Huge Market
Last year there were 3.2 Billion Internet users.
Let me say that again, 3.2 Billion.
That means 40% of the world’s population have an internet connection!
If your potential customers or existing clients are not on there, then you’re going to have a hard time finding them!
Over 80% of the population of developed countries have an internet connection.
So if you are looking to market your product or service to any of those countries then you have to be online.
- With the right strategies you can get in front of potential customers using various electronic forms such as email or social media.
As much as doomsayers tell us that Facebook or twitter or any other form of social media is dead.
It’s never been more popular. Sure the up take has slowed which is normal.
Social media uptake is dwindling not because of unpopularity but because they are running out of people who aren’t already on it.
Social media is here to stay in its different forms
- 85% of customers expect business’s to be active on line.
Which means all your clients and potential customers. They now jump on facebook or your website to see the latest from you.
And there’s nothing like a great image to attract their attention.
- With smartphones users can look for a business and visit it immediately.
So if you’re not online and your competitor is, where do you thing they will shop?
Of course you still need to draw them in and some great imagery will help.
So create images of your product especially if it’s new.
But you also need to ensure that you update regularly, otherwise people looking at your site will get bored and move on.
And it goes without saying that your site should also be mobile friendly.
- 46% of people say a business website’s design is number one for gauging the credibility of a company.
By that I mean not fancy but just easy!
This is BIG!.
Good imagery helps as long as you make your site quick and easy to load.
So make sure your site is easy to navigate and works well on Apple, Windows and Android operating systems.
I’m sure you’ve come across a site that is not easy to navigate on your iPad but easy on a PC or Windows laptop or vice versa.
- 90% of information transmitted to the brain is visual. We humans process visuals 60,000 times faster than text.
Thanks to our evolution over millions of years of, we are genetically wired to respond differently to visuals than we are to text.
It’s important that words, concepts and ideas are hooked onto an image, otherwise they will go in one ear, and go out the other.
Words are processed by our short-term memory where we can only retain small bits of information.
Images, on the other hand, go directly into long-term memory where they are indelibly etched.
- Good visual content is often shared around amongst friends and acquaintances.
Like a visual word of mouth. Take a look at Instagram and see how many followers some companies have.
Whilst there’s no guarantee that these images will be have been shared, you’ve got to be in it to win it, as they say.
Some of the best ways to grab people’s attention is by posting an image on a forum such as Reddit (via a link) or Quora.
Maybe the industry you’re in has forums created by consumers.
For example, the wine industry has lots of forums that are used by Wine consumers who will often allow some marketing by wineries
So what about your experience in the online world?
What’s the number one obstacle stopping you posting images of your business’s product or service online.
I’d really like to know. So please leave your answers in the comments below.
PS: *John Lennon actually wrote “Imagine no possessions, I wonder if you can” and then goes on to say “No need for greed or hunger, a brotherhood of man”
Those words are as relevant today as they were in 1971